In April we wrote that we were moving Novinect to the official WhatsApp API. That move is now done.
Novinect now uses the official Meta WhatsApp Business API.
What this means for agencies
- Your number stays the same. Customers keep messaging the number they already know.
- You keep your WhatsApp app. The owner and staff can keep using WhatsApp on their phones as usual, side by side with Novinect.
- Novinect sees what you send. When you reply to a customer from your phone, Novinect knows, so it does not answer on top of you.
- Built on Meta's official platform. No unofficial connections, and a much more stable footing for your business number.
Built carefully
We are rolling this out step by step. Novinect checks that every incoming message genuinely comes from WhatsApp before acting on it, and new numbers start with a limited set of conversations before going fully live.
A simpler desk for the team
Alongside the move, the operations desk got simpler. Customer chats now arrive in one prioritised queue, and the team can open a customer's profile straight from the conversation.
Why this matters
For an agency, the WhatsApp number is the business. Building on Meta's official platform protects that number and gives Novinect a foundation it can grow on.
