Travel agencies are great at one thing: travel. They know the routes, the fares, the visa requirements, the best connection options. What most of them are not great at is marketing.
Social media management, content creation, online advertising, website updates — these are not skills that most travel agents have or have time to learn. So their online presence sits stale while they serve customers through word of mouth and WhatsApp referrals. It works, but it limits growth.
What the Novic Marketing Network Does
The Novic Marketing Network is our marketing arm for travel agencies. We handle the digital marketing so agencies can focus on serving their customers.
This includes social media management, targeted advertising, content creation for their routes and services, and maintaining their online presence. Agencies bring the travel expertise and customer relationships. We bring the digital marketing infrastructure and execution.
Starting with Partners We Trust
We are launching with two partners: Tigerland and Foklan. These are agencies we know and have worked with. Starting small and focused lets us build the playbook before we scale it.
We manage their marketing. They grow their customer base. We both win.
If you are a travel agency in East Africa and you want to grow your reach without building a marketing department, this is what we built for you.
